- Brand Strategy
- Brand Identity
- Brand Animation
- Brand Guidelines
- Rollout
Dandenong Logis is Victoria's first Eco-Industrial Park - a VicUrban development that will change the future footprint of manufacturing and logistics industries on our environment.
Pushing an eco message into an un-eco sector
Being a leader and championing the eco cause in a sector that is anything but eco means treading carefully. By understanding the complexities of the challenges ahead our big idea - 'Better Way Forward' - allowed VicUrban to be flexible with the level of eco message they used - enabling them to progress the eco promise over time.
Balancing eco with commercial relevance
The new brandmark doesn't overplay the eco message. Instead, it creates a sense that this is a commercially sound development with a hint of eco. The other elements of the identity are used to dial up or down messages of sustainability, environment and innovation.
Maximum impact from minimum spend
The new identity system features high impact illustrations that tell Logis' eco story. These illustrations cleverly integrate Logis icons to create highly ownable images that are instantly identifiable as Dandenong Logis and make communications highly memorable.
