Premium and dependable

Borrowing the same language from human grooming ranges to create an innovative cut through design for the pet-grooming category, we looked at successful shampoo brands to apply that same innovation and aesthetics to our design – at the end of the day, people are still purchasing the product, not the pet!

We wanted to understand the purchasing hierarchy and delivered on a contemporary and dependable look and feel for a category often under considered. The new design represents a more premium quality product and introduces strong and bold typography to create a beautiful architecture for the range.