- Brand Identity Refresh
- Photographic Library
- Website
Patrick is Australia's leading provider of port-related services to importers, exporters and shipping lines.
Innovation and modernity
Patrick came to Blue Marlin with a well-established brand that had strong equities but an out-dated style that did not reflect the company's new focus on innovation. To help them express this new direction we created an identity system, based around the idea 'bold modernity' - evolving the brand and building on its equities.
People at the heart
At the heart of this identity is a photographic library that we created with Melbourne based photographer Craig Moodie. The images put a focus on the company's people and the dramatic contrast of the vast and bold environments they operate in - creating a fresh sense of innovation.
