Modern meets classic

The new pack design system uses bold colours and eye-catching typography to allow for strong stand out on shelf. The clean and crisp brandmark design depicts a classic feel yet it also introduces a new energetic, fun and genuine tone of voice for Moove.

Whilst the updated look and feel reminds long time drinkers of Moove why it’s still their staple tuck shop favourite, the newly crafted brandmark and pack design are stylishly modern and can be easily activated to ensure consistency and to build brand equity.