A new drink in town

Coconut water is selling like ‘hot cakes’ in North and South America. Schweppes highlighted this as an opportunity to introduce the product to the Australian market and with the aim to emulate the drink’s high success rate with consumers overseas, extended its portfolio.

Our challenge was to create an entire new brand in a new FMCG category that would excite and captivate a jaded, over marketed, well-traveled consumer, who in all likelihood has no frame of reference for this type of product.