- Brand Strategy
- Brand Architecture
- Brand Identity
- Launch Video
- Brand Guidelines
- Rollout, Print & Production
The Carrick Institute was a newly formed government institute with a clear vision of
promoting and rewarding individual and institutional excellence in teaching and learning.
An Inclusive & Collaborative Strategy
Carrick needed a strategy to promote and enable themselves to build strong working partnerships with their two core constituents - teachers and institutions. We developed a strategic positioning - Nexus For Inspired Learning - that brought together Carrick's unique aspiration to be an independent collaborator and influencer, with its specific role for recognising quality and rewarding excellence through its awards program.
A Modern Institutional Identity
We created a new identity that unites classic institutional tones of professionalism and responsibility with a contemporary, dynamic and optimistic look and feel.
A Colourful Brand Architecture Solution
A simple framework using more distinguished and aspirational colours was created. This helped define how the brands interrelate internally and externally, whilst building a singular strong identity.
