Why some brands just need to be told they shouldn’t learn to skateboard.
You can almost smell it. Like a middle aged man looking at a shiny red sportscar and thinking about that girl at high school, the equivalent of a brand’s mid-life crisis. There you are, a browbeaten brand manager selling soup to the mothers of Australia, pushed around by Woolies, looking enviously at some of those ‘cool’ brands that ‘young people’ like...
