Insightful structural design enhances the brand and customer journey, as Blue Marlin’s repositioning of Dairy Farmer’s Dare Iced Coffee proved.
Blue Marlin was employed originally to bring the Dare brand into a new era where the iced coffee positioning would take on stalwarts Ice Break (QLD) and Farmers Union (SA and VIC). In doing so Dare would build a loyal consumer base of young people who want the coffee hit without the “cafe bull”.
