Blue Marlin brands a bold initiative

On 9th July 2009 Kevin Rudd, sharing a stage with Barack Obama at the G8 meeting in L'Aquila in Italy, unveiled the Global Carbon Capture and Storage Institute (Global CCS Institute), which will play an integral role in reducing the effects of climate change.

The Global CCS Institute was created to be a new type of player in the complex world of climate change mitigation. Neither a lobby group nor a research body the institute has a remit to make large-scale carbon capture and storage (CCS) a commercial reality. This meant that the Blue Marlin team in Sydney needed to create a brand that could help persuade and galvanize CEO's, NGO's and heads of government to invest in getting CCS projects up and running.

A global identity

The key challenge was to give the Global CCS Institute the momentum to be immediately relevant and influential creating a sense of real action and possibility. The outcome is a brand that exudes authority and capability and provides a persuasive and honest face for change.

We know that mitigating climate change requires a significant amount of change to the way companies do business and as organizations look to provide customers with more 'greener' choices, new ways of engaging them will be needed.

Blue Marlin understands both the corporate and consumer brand worlds, and it's this knowledge combined with our strategic level of thinking that saw us beat off significant competition from Ad agencies and larger brand consultancies to win the project for the Global CCS Institute. I'm sure that being a fun bunch of people to work with also had an influence.

So, if you're looking to create an honest and persuasive brand that could help you talk differently about 'Green', or just want to chat about some of your more immediate challenges then drop me a note and say hi: jonathan@bluemarlinbd.com.au.